No More Cold Calling
It amazes me when I read article after article about how to get sales prospects to return your calls — whether it’s for a personal meeting, introductory phone call, or to attend a seminar.
Authors go on and on about what to say and suggest an array of sales tactics that are artificial and without substance. Here’s one: “How to handle the ‘I’m not Interested telephone objection’.”
Getting to your top sales prospects is so easy and uncomplicated — obtain a referral and a personal introduction to your sales prospect. When you’re referred, you are pre-sold, have credibility and trust, shorten your sales process, incur no hard costs, and acquire a new client over 70 percent of the time.
Your sales prospects will be thrilled to talk to you. Make your sales life easy, and commit to working a referral-selling plan.