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Insurer Adds LTC Insurance Sales Kit

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John Hancock Life Insurance is putting out a new set of marketing and prospecting tools for financial advisors who sell long term care insurance.

The kit includes brochures, direct mail pieces and seminar materials along with prospecting brochures and seminar materials, according to Hancock, Boston, a unit of Manulife Financial Corp., Toronto.

The brochures provide updated statistics, new messages for prospects and a new design.

Hancock also is releasing a guide on how financial representatives can use the new kit.

Hancock will start offering the materials Monday, except in states where approval is needed. Hancock says it expects to receive authorizations from the remaining states in the next few months.


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