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5 Tips for working with the media

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1. Be informative.
Directly answer questions with useful information.

2. Be helpful.
Don’t view the conversation as an advertisement for your office.

3. Be honest.
If you’re not qualified to answer a question, let the reporter know.

4. Be accessible.
Respect deadlines and promptly return calls.

5. Be methodical.
Speak with your media professional on a regular basis.


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