LPL Financial has appointed Robert Moore its new CFO. He succeeds Bill Maher, who had been with the company since 2005 and is now pursuing other interests, the company says.

Moore, 46, will work in San Diego starting September 2. He will report directly to Mark Casady, LPL Financial’s Chairman and CEO.

Moore joins LPL Financial with more than 20 years of financial, management and leadership experience, most recently from ABN AMRO North America and LaSalle Bank Corporation, where he served as CFO and CEO. In his role as CEO, Moore led ABN AMRO’s North America business unit, which includes U.S.-based LaSalle Bank.

“Robert’s extensive background guiding the financial management of leading corporations makes him well suited not only to manage our firm’s finances, but also to assist in charting the strategic direction for our business,” says Casady. “His leadership will play a key role in the continued growth and evolution of LPL Financial.”

“What attracted me to LPL Financial was the opportunity to be part of an organization with such a clear vision and a business model that is engineered for growth and success with its customers,” shares Moore. “I am excited to join such a dynamic and innovative firm. This company has an exceptionally bright future and I am thrilled to become a member of the management team of an industry leading business.”

Prior to ABN AMRO, Moore was with UK-based Diageo PLC, Duff and Phelps Investment Management, Harris Investment Management, Northern Trust and Ford Motor Company.

LPL Financial includes some 11,420 independent financial advisors and is based in Boston, San Diego and Charlotte. It has $275 billion in assets under management.

Reach Research managing and web editor Janet Levaux at jlevaux@researchmag.com