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Retirement Planning > Social Security

Social responsibility and consumer loyalty

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  • 70% – Percentage of boomers who feel a responsibility to “make the world a better place.”
  • 57% – Percentage of boomers who try to buy from companies that “give back to their communities.”
  • 88% – Percentage of socially-conscious boomers who say they will stick with a brand they like.

Source: AARP