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Boomers drive mental fitness market

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Sonia Arrison, writing this week in TechNewsWorld, says we have boomers to thank for good mental fitness. As members of the baby boomer generation attempt to retain good health into old age, writes Arrsion, they have spurred the development of technology designed to keep the mind sharp.

Brain fitness is exactly what it sounds like – a workout program for your mind beyond simple activities like crossword puzzles or sudoku. Short-term studies show that after four to six weeks of using structured brain workout programs like MindFit or Posit Science’s Brain Fitness Program 2.0, users see marked improvement in areas like auditory processing or short-term memory. According to Arrison, this could be helpful in the long term because results published in the Journal of the American Medical Association show that benefits from well-designed cognitive training programs can last for five years even after the training is finished.


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