Take a moment to consider the characteristics of the entire boomer population and how these can impact the financial and insurance purchase decisions made by this group:

  • According to the U.S. Census Bureau, there are more than 30 million members of the boomer generation currently age 49 or younger,
  • The class of 1964 included baby boomers. So did the class of 1982.
  • Boomers born in 1946 voted for or against Richard M. Nixon in 1968. Boomers born in 1964 didn’t vote in a Presidential election until Ronald Reagan was running for his second term in office.
  • The last of the boomers didn’t turn 21 until 1985.