AXA Distributors L.L.C. thinks Americans should wake up and smell the coffee, so it’s offering to buy them a cup.
To encourage reps who sell its annuities to initiate conversations with their clients about preparing for retirement, AXA Distributors is volunteering to buy both of them a grande latt? or other beverage of their choice.
To help consumers focus on retirement planning, AXA Distributors has also developed educational materials to ease the task.