A financial services company will be contributing to the National Collegiate Athletic Association Men’s Final Four festivities in Atlanta.

Hartford Financial Services Group Inc., Hartford, will host a Coaches vs. Cancer Free Throw Challenge starting March 30.

Basketball fans who donate $2 to the American Cancer Society, Atlanta, will get 30 seconds to make as many free throws as possible. The shooter with the greatest number of baskets will receive 2 tickets to the NCAA Division I Men’s Basketball National Championship Game, and other participants will win other prizes, Hartford says.

Hartford also will sponsor a 4-day series of half-hour wheelchair basketball scrimmages starting 1 p.m. March 30.

The scrimmages will feature members of the U.S. Paralympic basketball team.