The Association of Health Insurance Advisors has formed a joint marketing arrangement with Vimo Inc.

Vimo, Mountain View, Calif., runs a health insurance price comparison Web site that uses “click to call” technology to arrange for health insurance brokers to connect with users who want to speak to live human beings.

AHIA, the health insurance division of the National Association of Insurance and Financial Advisors, Falls Church, Va., has agreed to tell NAIFA’s 300,000 members about Vimo, and Vimo will be offering AHIA member brokers access to discounted health insurance leads, according to Vimo.