Internet Pipeline Inc. has introduced a Web-based service that can help advisors enter more accurate annuity purchase requests.

IPipeline, Exton, Pa., says its new iGO Forms for Annuities service with “straight through processing” capabilities is a multi-carrier system that can fit on carrier, distributor, bank and broker-dealer Web sites.

The site can help verify orders as an advisor enters them and improve the chances that the advisor will submit an “in-good order” application, iPipeline says.

About 750 distributors now use the iPipeline iGO Forms system, iPipeline says.