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Medicare Player Reaches Out Through Web

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The Ovations division of UnitedHealth Group Inc. has established a new enrollment system for its SecureHorizons Medicare managed care program.

Ovations has set up the Web enrollment system at Document Link

UnitedHealth, Minnetonka, Minn., is promoting the site with ads on search engines such as Google and Yahoo!

The site also offers a “click to call” function that gives users the ability to connect directly to a “live human being” who can answer questions and arrange for in-home meetings, according to UnitedHealth.