The American Association for Long-Term Care is gearing up for a major consumer education campaign.

The AALTCI, Westlake Village, Calif., is preparing to celebrate Long-Term Care Awareness Week Nov. 5-11.

“The goal is to create the most encompassing week of activities that heightens awareness regarding long-term care need and the importance of planning options available to Americans and their families,” according to the AALTCI.

The Association of Health Insurance Advisors, the health insurance division of the National Association of Insurance and Financial Advisors, Falls Church, Va., says its members will participate by sharing real life stories about the value of LTC insurance.