Edward Jones Tops List; Loyalty a Major Factor

J.D. Power and Associates says that Edward Jones has narrowly edged out Raymond James Financial, giving it the highest overall customer-satisfaction score in the 2006 Full-Service Investors Satisfaction Study. Now in its fourth year, the study polled more than 5,000 investors about portfolio competitiveness, advisor/broker, account set-up and offerings, commissions and fees, customer-service reps, convenience and account statements.

This is the second consecutive year that Edward Jones has earned the highest score. (See “Keeping Up with Edward Jones,” page 36.)