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Life Health > Annuities

MetLife Promotes Personal Financial Safety Nets

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A giant insurer has started a national brand advertising campaign with the title “if.”

MetLife Inc., New York, says the campaign reminds consumers about the possibilities and uncertainties consumers face and the value of creating guaranteed “personal safety nets.”

A commercial will run on the major broadcast and cable networks, and print ads will run in daily newspapers, news weeklies and magazines, according to MetLife.


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