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Financial Planning > Behavioral Finance

Hartford To Back 3 More Golfers

By Staff Writer

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NU Online News Service, Jan. 19, 2005, 5:09 p.m. EST

A Connecticut insurer is adding a formidable threesome to its sports endorsement program.[@@]

The insurer, Hartford Financial Services Group Inc., will be paying professional golfers Chad Campbell, Kenny Perry and Beth Bauer to wear its Stag logo on their playing apparel and participate in company-sponsored events.

Hartford already sponsors J.J. Henry, a pro who earned more than $840,000 on the PGA Tour circuit in 2004.

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