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Life Health > Running Your Business > Marketing and Lead Generation

N.C. Blues Claim Lead In Member Growth

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NU Online News Service, Apr. 5, 2004, 2:15 p.m. EST – Blue Cross and Blue Shield of North Carolina says it has been the fastest growing Blue plan in the past three years, increasing its membership by an average of more than 15% per year.[@@]

The N.C. Blues, in Chapel Hill, N.C. says it increased its membership from 1.5 million in the third quarter of 2000 to 2.3 million in the third quarter of 2003. Its overall membership, including vision and dental plan members as well as 500,000 members that it serves on behalf of other Blue plans, has now topped 3 million.


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