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Financial Planning > Behavioral Finance

AXA Names Smyth To Head Women's Marketing Initiative

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NU Online News Service, Aug. 4, 2003, 12:55 p.m. EDT – AXA Financial Inc., New York, has named Dianne Smyth, a vice president, to run a women’s market initiative at its AXA Advisors unit.

Smyth will be in charge of hiring and training female financial sales associates, increasing the number of female clients and managing AXA’s relationship with the National Association For Female Executives, New York.