NU Online News Service, April 15, 2003, 4:58 p.m. EDT – Sovereign Bancorp Inc., Philadelphia, has started using the Web-based Cross Sell Advantage marketing system from Truebridge Inc., Hingham, Mass.
The system steers Sovereign customers to financial education articles from Truebridge. When customers want more information, the system refers them to financial consultants in local Sovereign bank branches.