NU Online News Service, June 24, 9:40 a.m. – In spite of recent upheavals in the industry, certified public accountants continue to be the most trusted advisors of small business owners, finds a survey by InterPay, a payroll company in Mansfield, Mass.
The survey found that 58% of small business owners trust their CPAs the most, followed by business friends, attorneys and bankers, in that order.
“CPAs are still controlling most of the movement of advice in the small business market,” says Curt Raffi, InterPay spokesman.
The survey found that 70% of small business owners believe it’s necessary to offer health care benefits in order to hire people.
But InterPay found a general dearth of insurance and benefits-related data reaching the small business field.