NU Online News Service, June 17, 12:29 p.m. – MarketSoft Corp., Lexington, Mass., is introducing an automated financial services cross-selling system.
The new software, Cross Sell Hub, is designed to automate referrals between the divisions of a diverse financial services company.
The software can, for example, generate referrals based on information from a bank’s loan department for the bank’s insurance department, MarketSoft says.