NU Online News Service, June 17, 12:29 p.m. – MarketSoft Corp., Lexington, Mass., is introducing an automated financial services cross-selling system.

The new software, Cross Sell Hub, is designed to automate referrals between the divisions of a diverse financial services company.

The software can, for example, generate referrals based on information from a bank’s loan department for the bank’s insurance department, MarketSoft says.

The system also helps track sales leads, directs leads to the most suitable marketing channel, and follows the sales process to its conclusion, MarketSoft says.

The company reports that FleetBoston Financial Corp., Boston, a large money-center bank, has already agreed to use the new system in its call centers.