As chief marketing officer at Docupace, Ryan George has redefined what it means to lead with purpose and creativity in wealthtech. Over the past 18 months, George has transformed the firm’s marketing into a relationship-driven engine of growth and advocacy. His impact extends well beyond the numbers. He humanized the advisor experience, amplifying their voices through case studies, reviews and peer-to-peer communities. He even helped institutionalize National Back Office Heroes Day, celebrating the unsung champions of wealth management. The event is marked by awards for members of wealth management back offices who go above and beyond for their team. George has shown that great marketing isn’t just about reach; it’s about resonance.