Kristen Luke is a leading voice in financial advisor marketing, with over 20 years of industry experience helping independent advisory firms grow through strategic marketing. In 2023, she authored “Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing,” a breakthrough book that introduced a new framework for advisors to rise above industry sameness and attract clients by becoming truly uncomparable. The book has since become a roadmap for firms seeking focused, scalable growth. She is president of Kaleido Creative Studio, a boutique marketing agency that has served the independent RIA community since 2008.