Erin Taylor has redefined the marketing approach at Sowell Management by centering everything on what matters most: the advisor’s journey. A branding expert, Taylor believes a brand is a relationship — shaped by meaningful experiences, not just words. Over the past 18 months, she led the strategic development of the Journey Forward Framework and used it as the foundation for several major initiatives: Sowell’s first advisor-facing media campaign, the launch of the Independence Accelerator Program, a scalable advisor branding roadmap, and a successful go-to-market campaign for Sowell Insurance Services. Taylor also guided the rebrand and upcoming launch of Sowell’s Next Gen Investment Platform, in collaboration with key partners Goldman Sachs and Rayliant.