The Common Cents on the Prairie podcast was launched over five years ago with the goal to help people make the most of their money. We've recently refined our approach as we’ve listened to our audience and tracked our engagement. Our enhanced initiative is to make conversations about money more accessible and less daunting. We’ve done this by inviting everyday people to tell their stories (“How We Money” series) and hosting industry experts to share insights and outcomes. We started our podcast, Common Cents on the Prairie, in 2020 with one goal in mind — to help people do more with money. Since then, we have enhanced our goal and adjusted our mindset to normalizing the way we talk about money.