Questions to ask to find the right coach
By staff WriterWill you assist me with the actual implementation of your system? Will I be able to quantifiably measure the impact you have on my business? Will you have a mechanism to ensure your ideas become habitual? Do you have a process in
October 23, 2007
Direct Mail Mistakes to AvoidNot knowing your audience. All writing should be to a specific targeted group. Then craft your writing style and content specifically to your readership. Mailing to the wrong list. The most common and fatal error in direct mail. Offering B
October 23, 2007
Reverse mortgages growingThere has been a tenfold increase in the number of reverse mortgage loans backed by the FHA between 2000 and 2006. More than 76,000 seniors obtained a reverse mortgage through HUD in 2006, compared to just 6,637 people in 2000. Since 1990,
October 23, 2007
Internal medicine for financial advisorsWhat do you do when business is sluggish? The first impulse is to look outward for answers. You add a few more seminars or begin a new direct mail campaign. Or you decide that your entire marketing strategy needs to be overhauled. But it's just as
October 23, 2007
The estate tax conundrum54% of affluent Americans (annual household incomes of $150,000 or more) surveyed have taken steps to plan their estates. 37% of affluent Americans surveyed have not taken any steps to plans their estates. 33% of those surveyed say th
October 23, 2007
Direct Mail Mistakes to AvoidNot knowing your audience. All writing should be to a specific targeted group. Then craft your writing style and content specifically to your readership. Mailing to the wrong list. The most common and fatal error in direct mail. Offering B
October 23, 2007
Free tools available to encourage LTC planningLong-Term Care Awareness Week (Nov. 4-10) is approaching and this is a great reason to communicate with clients and prospects. A new online LTC Industry Resource Center developed by the American Association for Long-Term Care Insurance provides
October 22, 2007
Internal medicine for financial advisorsWhat do you do when business is sluggish? The first impulse is to look outward for answers. You add a few more seminars or begin a new direct mail campaign. Or you decide that your entire marketing strategy needs to be overhauled. But it's just as
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