A benefits consulting firm will emphasize use of concrete incentives in a new health improvement campaign.
The benefits practice at Willis Group Holdings Inc., New York, says it will be making a new Winning with Willis wellness program available to 9 million workers at 30,000 U.S. client employers.
The program will come with a Web-based rewards program that will offer discounts on products and services from 2,000 retailers and manufacturers, Willis says.
Willis will be working to promote the program with the "Biggest Loser League" at NBC.com.
The league operates a social-networking site that runs weight-loss competitions.
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