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No, 70% of Widows Aren't Firing Their Advisors
Analysis March 31, 2026 at 01:49 PM
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What You Need To Know
- For years, financial services thought leaders have said that 70% of widows fire their advisor within a year of their husband's death.
- The former head of the research group commonly credited with this statistic says he doesn't know where it came from.
- But widows are still about three times more likely to fire their advisors than other households, new research finds — a sign that this cohort needs special care.
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