How Thrivent Is Hitting Recruiting Targets Without Big Payouts

Features January 07, 2026 at 03:43 PM
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What You Need To Know

  • The firm wrapped up 2025 on pace to achieve its goal of adding 600 advisors and boasts an above-average four-year retention rate.
  • Instead, Thrivent focuses on cultural fit while promoting its tech platform and holistic advice experience.
  • The firm is focused on adding early-career advisors and "graduating" employee advisors to teams, an exec says.
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