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Tess Grace. Credit: Integrity Marketing

Life Health > Life Insurance

Integrity Marketing Hires a Life Unit President

By Allison Bell

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A rapidly growing financial services distributor is celebrating Life Insurance Awareness Month by naming a new top executive for its life insurance team.

Integrity Marketing named Tess Grace to be president of its Integrity Life division. Grace is moving to the Dallas-based company from the role of senior vice president for brokerage sales at Mutual of Omaha.

Integrity Marketing has used private equity money to grow rapidly through acquisitions. In 2022, it generated $22 billion in sales life insurance, annuities, health insurance and related products and services through a network of 550,000 agents and advisors.

The firm’s RIA and broker-dealer units have about $40 billion in assets under management and advisement.

What It Means

A company with deep pockets wants to sell your clients more life insurance.

The Thinking

Integrity Marketing said it wants Grace to accelerate the company’s growth in the life insurance and long-term care markets.

Bryan Adams, the firm’s CEO, suggested that Grace will help the company serve clients in more holistic ways.

Tess Grace

Grace has a bachelor’s degree from Capital University in Bexley, Ohio.

She started out in financial services as director of life and annuities at Answer Financial.

She worked at companies like Zurich Life, West Coast Life and American General before becoming Mutual of Omaha’s life brokerage sales director in 2009.

She has been active in the National Association of Independent Life Brokerage Agencies.

Tess Grace. Credit: Integrity Marketing

Allison Bell

Think_Allison

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