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Luminaries Awards


Why FMG Now Focuses on Thought Leadership for Its Clients

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Think Advisor recognized FMG Suite as part of the LUMINARIES Class of 2022, specifically in the category of thought leadership and education as well as Susan Theder, the company’s Chief Marketing and Experience Officer. In this podcast, Theder talks about the changes at FMG and why the firm is less focused on products and more dedicated to providing thought leadership to its clients.

Three Key Takeaways:

  • Since joining FMG as its Chief Marketing and Experience Officer, Susan Theder oversaw a company-wide rebranding that put thought leadership at the forefront of how the firm connects with its customers and clients.  
  • Theder notes that firms like FMG need to focus on financial advisors’ pain points and how best to address these issues.
  • Thought leadership should not be self-serving content, but short, digestible pieces that address the needs of the advisor community.


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