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Suzanne van Staveren

Practice Management > Building Your Business > Leadership

Edelman Financial Engines Nabs Goldman Exec as Its New CFO

By Jeff Berman

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What You Need to Know

  • Suzanne van Staveren has joined RIA Edelman Financial Engines.
  • At Goldman, she played a key role in integrating Ayco and United Capital.

Suzanne van Staveren has stepped down as chief financial officer of the Personal Financial Management Group at Goldman Sachs to join the RIA Edelman Financial Engines as its new CFO and executive vice president, effective immediately, Edelman FE said Tuesday.

Van Staveren is replacing Mario Ramos, who left the firm in October to become CFO of the weapons detection security screening company Evolv Technology.

At Goldman Sachs, van Staveren worked with Joe Duran after the firm acquired United Capital in 2019 and combined it with Ayco, an RIA that Goldman acquired in 2003, under the new Personal Financial Management Group umbrella. Duran founded United Capital and served as its CEO.

She played a key role in integrating Ayco, Goldman’s workplace financial planning business, and United Capital to become a major “growth channel within Goldman Sachs,” Edelman Financial Engines noted.

Van Staveren has over 20 years of experience in leadership positions within the financial services sector overall.

While at Goldman, she also once led Sales Strategy and Execution and Corporate Benefits Specialists teams for Ayco. Before that, she was chief operating officer of the Americas institutional business within Goldman Sachs Asset Management.

Prior to joining Goldman, she worked at Fidelity Investments and AXA in various functions, including developing and executing strategic plans, implementing new financial tools and processes, optimizing sales channels, improving product roadmaps and working with clients, Edelman Financial Engines noted.

In her new role, she will oversee a team of more than 90 professionals across its finance, strategy and small retirement plans teams to “help achieve Edelman Financial Engines’ ambitious business goals,” the company said.

As a member of Edelman’s executive leadership team, she “will work with them to develop the firm’s long-term growth strategy and financial objectives, and to champion Edelman Financial Engines’ mission to help millions of Americans move their financial lives forward,” it said.

“Suzanne brings extensive finance, operations and strategy experience from within our industry, including direct knowledge of the wealth planning landscape and our unique combination of retail and workplace businesses,” according to Larry Raffone, CEO and president of Edelman Financial Engines.

“She also has a strong track record of success managing through mergers, acquisitions and organizational integration, which will be crucial as we continue to pursue both organic and inorganic growth,” he said in a statement.

Van Staveren sees “enormous potential for growth and value creation given Edelman Financial Engines’ attractive leadership position and business model,” she said in a statement.

Edelman has more than 145 offices across the U.S. and managed over $291 billion in assets for more than 1.3 million clients as of Dec. 31, it said Tuesday.

Pictured: Suzanne van Staveren

Jeff Berman

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