What You Need to Know
- Susan Theder will become chief marketing and chief experience officer of the software and services firm.
FMG Suite, a marketing software and services firm for financial advisors and insurance agents, says it has hired industry veteran Susan Theder as both its chief marketing and chief experience officer. Most recently, Theder was CMO of Advisor Group, which gobbled up five broker-dealers from Ladenburg Thalmann last year.
“We are thrilled to welcome a senior industry leader of Susan’s caliber to FMG Suite,” according to FMG Suite CEO Scott White. “Susan’s expertise and passion for advisor marketing and marketing technology will enable us to expand awareness of our industry-leading capabilities, grow our enterprise footprint, and ultimately improve our customers’ ability to retain, grow and acquire clients.”
Before joining Advisor Group in 2016, Theder was CMO of Cetera for nearly six years. Prior to that post, she was an executive in segment marketing for BNY Mellon’s Pershing and Fidelity.