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Practice Management > Building Your Business

Ameriprise Rolls Out ‘Ultimate Advisor Partnership’ Strategy

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Ameriprise Financial introduced a new go-to-market strategy that it said Monday was developed to help advisors “accelerate growth in their businesses and deliver an excellent and highly referable level of service to clients.”

The new “Ultimate Advisor Partnership” is a proprietary, seven-point strategy that the firm said “brings together the capabilities and support the firm has developed as a leader in financial planning with a track record of exceptional customer satisfaction scores.”

Advisors who are already affiliated with Ameriprise or who choose to join the firm can take advantage of the Ultimate Advisor Partnership to “promote efficiency, differentiate their practices and drive satisfaction through a digitally advanced and integrated client experience,” it said.

While developing the new strategy, Ameriprise “zeroed in on seven drivers of growth and satisfaction that have proven to help Ameriprise advisors grow 2.5Xs faster on average than key competitors,” it noted.

Combined with the company’s culture of support and independence, the strategy “enables advisors to scale their businesses, deepen client relationships and drive referrals for future growth,” it said.

The seven key drivers of the strategy are: Integrated Technology; Advice & Solutions; Brand & Marketing; Service, Operations & Compliance; Practice Management; Learning & Development; and Transition Support.

Ameriprise advisors are equipped with an integrated suite of technology designed around the way they and their clients live and work, the firm noted. The firm’s digital capabilities and web and mobile sites, meanwhile, are available to advisors and clients anytime, it said.

As part of its integrated advice capabilities, Ameriprise provides access to hundreds of thousands of investment products and a simplified managed accounts program available via a single Custom Advisory Relationship, it noted.

Ameriprise advisors are also “backed by a strong national brand that is supported by multi-million-dollar advertising campaigns,” it noted. The company also gives advisors access to “hundreds of field leaders and coaches across the country who connect them to the systems and tools that deliver on their individual business plans,” it said.

“Ameriprise offers a premium support model that not only helps advisors grow faster than the competition, but also allows them to create operational efficiencies in their practices, ultimately giving them more time to focus on what matters most — spending more time with their clients,” according to Bill Williams, executive vice president of the Ameriprise Independent Advisors channel.

“We’ve invested hundreds of millions of dollars into a tried and true strategy that works exceptionally well and stands apart in the industry,” he said.

Ameriprise now has a nationwide network of about 10,000 financial advisors with more than $900 billion in assets under management and administration, it says.


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