Advisor Group has appointed 30-year industry veteran Erinn Ford as head of advisor engagement.
Ford served as CEO of Advisor Group’s subsidiary broker-dealer KMS Financial Services from March 2018 until April 2019, a few months before Advisor Group announced it was buying a group of BDs owned by Ladenburg Thalmann.
“Congrats to @Ford_Erinn! And an interesting new kind of role emerging within advisor platforms — someone dedicated to actually ensuring that what is offered generates meaningful engagement!” said popular blogger Michael Kitces in a tweet Wednesday.
Prior to KMS, Ford was president of Cetera Advisors from May 2014 until February 2018, after joining that broker-dealer in March 2012 as senior vice president of advisor relations, according to her LinkedIn profile. Ford joined the industry in 1990, when she was hired by Pacific West Financial Group, where she served as chief marketing officer.
(Related: How Ford Went From Family RIA to BD Exec)
“Erinn is enormously respected across the wealth management space as a gifted leader who builds strong relationships, knows how to get the most from her teams, and possesses an exceptional ability to connect with financial professionals,” said Advisor Group Jamie Price in a statement.
She “has demonstrated a knack for rapidly understanding what keeps financial professionals up at night and creating actionable, innovative, and high-impact solutions for their businesses,” Price explained. “I look forward to all that Erinn will accomplish for the Advisor Group financial professionals we’re privileged to serve.”
Advisor Group serves about 11,100 financial professionals and oversees over $450 billion in client assets.