A new integration between Schwab Advisor Services and DNA Behavior International will let advisor clients of both firms access Schwab Advisor Center directly from Financial DNA’s platform.
DNA Behavior, which helps financial services firms review behavioral insights in order to build better portfolios, announced the details of its Schwab partnership on Thursday. Other firms that have used DNA Behavior’s solutions prior to Schwab include Raymond James and John Hancock, according to DNA Behavior’s website.
“Schwab understands the value of behavioral finances research, and we see them as a leading custodial partner in this emerging space,” according to Hugh Massie, CEO and chairman of DNA Behavior.
The integration “will help advisors access practical, easy behavioral finance technology directly within the Schwab Advisor Center ecosystem,” he said in a statement Thursday.
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Assets at Schwab Advisor Services — the firm’s RIA channel — totaled $2.55 trillion as of Oct. 31, up 51% from a year ago and 36% from Sept. 30.