Cetera Financial Group has hired Tom Gooley, who served as LPL Financial’s managing director of service, trading and operations from mid-2015 to early 2019, as its COO. He replaces Catherine Bonneau, who left earlier this year.
Cetera says it aims for Gooley to help it “continue to deliver a digital experience that drives growth for financial professionals through scale and operating leverage, while maintaining frictionless and efficient servicing,” according to a statement.
The announcement came on Tuesday, just a week after LPL hired Ben Welch — the ex-head of trading and technology at TD Ameritrade Institutional — to lead its trading operations.
After working at LPL through March 2019, Gooley retired and served on the University of California-Berkeley’s Political Economy Advisor Board, among other volunteer activities. Prior to LPL, he was senior managing director and chief risk officer for the Retirement and Individual Financial Services division of TIAA-CREF (2014-2015).
Previously, he was managing director and head of operations for the Global Wealth and Asset Management divisions of Morgan Stanley (2008-2013), where he also co-led the project to convert assets from Smith Barney to the Morgan Stanley platform as part of their merger.