There are no shortage of webinars and online meetings out there. You can do a search right now and find webinars, especially a Zoom webinar, on almost any given topic. That said, I find it surprising that more financial advisors, brokers, agents, reps, planners, and producers are not taking advantage of a time when people are so open to learning through webinars.
What is preventing you from delivering yours?
Most firms have compliance approved webinars ready to go and designed to help prospects and clients plan and navigate through some of today’s financial challenges.
Last week I wrote 7 Reasons to Deliver a Webinar.
(Related: 7 Reasons to Deliver a Zoom Webinar)
If you need some more convincing, here are six more reasons.
1. Connect with your target audience.
Showcasing your smarts to your target audience is a great way to generate prospects and referrals. But first you have to have a target audience! The more targeted your audience, the easier it is to promote your Zoom webinar. And then your ideas can be tailored to that exact audience. Fancy that!
2. Share helpful ideas.
Leading a webinar is an efficient way to take your best ideas and share them with your prospects and clients. In fact, in preparing for your session, you can contact several of your best clients and ask them questions about what they would find most valuable for a webinar. Once you collect their suggestions, you’ll be able to deliver helpful information that you know will be on target. Also, you’ll be able to ask those clients to attend and promote your webinar. In fact, ask them to bring guests. How cool is that?
3. Make an offer.
One of the perks of leading a webinar is you have a captive audience and therefore can make an irresistible offer. That offer can be a free strategy session, a book, or perhaps another Zoom webinar. You don’t want to take up too much time making an offer or promoting your services, but you do want to have something to offer to those attendees that are serious about implementing your ideas or about becoming your client.
4. Reason to contact prospects and clients.
When you’re planning for a wedding, sweet sixteen party, birthday party, or whatever, one of the fun parts is developing the guest list. Who do you want to invite? Well, it’s the same thing when you’re planning for a webinar. Who should round out the guest list? What’s great about scheduling a webinar is you have something to talk about with every client, prospect, and referral source. In fact, you’ll have another reason to reach out to more of them.
5. Collect names and contact info.
If you use a program like Zoom to deliver your online session, you can make your attendees register for the event so you can compile all their names and email addresses. This gives you the ability to follow up with your attendees to remind them of your offer, include them in future mailings, and perhaps add them to your blog. A word of caution here. It’s a good idea to check with your compliance department so you’re clear on guidelines around email communication. Also, in your follow up email, it’s a good practice to invite recipients to register for your blog rather than simply adding them to your database.
6. Develop a following.
What’s great about leading a webinar is you’ll grow your database and create some activity on LinkedIn, that is, if you follow up with attendees and invite them to be a part of your connections. As you keep delivering sessions, you’ll develop a following of those that care about what you say, post, and promote. Imagine what would happen if you initiated networking meetings with those followers?
Leading webinars is a great low-cost, low-risk way to help so many people while expanding your network and establishing greater credibility.
When will you schedule yours?
— Read 7 Business Networking Reminders, on ThinkAdvisor.