There are no shortage of webinars and online meetings out there. You can do a search right now and find webinars, especially a Zoom webinar, on almost any given topic. That said, I find it surprising that more financial advisors, brokers, agents, reps, planners, and producers are not taking advantage of a time when people are so open to learning through webinars.
What is preventing you from delivering yours?
Most firms have compliance approved webinars ready to go and designed to help prospects and clients plan and navigate through some of today’s financial challenges.
Last week I wrote 7 Reasons to Deliver a Webinar.
(Related: 7 Reasons to Deliver a Zoom Webinar)
If you need some more convincing, here are six more reasons.
1. Connect with your target audience.
Showcasing your smarts to your target audience is a great way to generate prospects and referrals. But first you have to have a target audience! The more targeted your audience, the easier it is to promote your Zoom webinar. And then your ideas can be tailored to that exact audience. Fancy that!
2. Share helpful ideas.
Leading a webinar is an efficient way to take your best ideas and share them with your prospects and clients. In fact, in preparing for your session, you can contact several of your best clients and ask them questions about what they would find most valuable for a webinar. Once you collect their suggestions, you’ll be able to deliver helpful information that you know will be on target. Also, you’ll be able to ask those clients to attend and promote your webinar. In fact, ask them to bring guests. How cool is that?