headshot of Tyrone Ross Tyrone Ross (Source: Onramp)

ETF maker Reality Shares has hired Tyrone Ross to serve as CEO of Onramp Invest, its fintech alternative investment app and platform.

Ross is a former Merrill Lynch advisor, popular speaker and Twitter presence, who recently joined the board of Reality Shares, which offers ETFs with a focus on blockchain technology, next-gen businesses and dividend growth.    

“Cutting edge investment opportunities deserve cutting edge solutions with bold leaders. I can think of no better person to lead this effort than Tyrone Ross,” according to CEO Eric Ervin. 

“He is a pioneer in the investment advisory space and his values are aligned perfectly with the Onramp mission to empower the next generation of advisors and investors through education and exposure.”

For his part, Ross is “excited to get to work building and fundraising,” since there’s “no better time to lead a company that will shift the fintech landscape with a focus on education and financial inclusion by leveraging the power of the digital asset ecosystem,” according to a statement. 

Onramp says it aims to “bridge the gap between traditional investment platforms and the ever-expanding universe of modern alternative investments,” such as Bitcoin and Ethereum, so investors have an alternative “to ‘DIY’ solutions” or other vehicles for such exposure.

“We will undoubtedly leave our mark on the fintech landscape, but more importantly this is a bigger platform for me to yell and fight for the voiceless in America. Let’s go to work,” Ross said on LinkedIn early Wednesday.

Since February, Ross has served as director of community for the Altruist RIA platform.

“We’ll continue to work together but as his time will need to be highly focused at Onramp, we’ll reduce his workload to just the most meaningful projects he was involved in, such as hosting The Human Advisor and some other important community initiatives,” Altruist CEO Jason Wenk explained in a statement.

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