ETF maker Reality Shares has hired Tyrone Ross to serve as CEO of Onramp Invest, its fintech alternative investment app and platform.
Ross is a former Merrill Lynch advisor, popular speaker and Twitter presence, who recently joined the board of Reality Shares, which offers ETFs with a focus on blockchain technology, next-gen businesses and dividend growth.
“Cutting edge investment opportunities deserve cutting edge solutions with bold leaders. I can think of no better person to lead this effort than Tyrone Ross,” according to CEO Eric Ervin.
“He is a pioneer in the investment advisory space and his values are aligned perfectly with the Onramp mission to empower the next generation of advisors and investors through education and exposure.”
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For his part, Ross is “excited to get to work building and fundraising,” since there’s “no better time to lead a company that will shift the fintech landscape with a focus on education and financial inclusion by leveraging the power of the digital asset ecosystem,” according to a statement.