Bankers Life says it will carry on this year with its Forget Me Not Days fundraising campaign for the Alzheimer’s Association.
In the past, the Chicago-based CNO Financial Group Inc. subsidiary has had hundreds of employees and agents stand outside raising money. Campaign team members rewarded donors by giving them packets of forget-me-not flower seeds.
This year, Bankers Life says the company will adapt to the COVID-19 pandemic by conducting all of the fundraising activities online, through a web-based portal and social media posts.
- The Forget Me Not Days campaign website is available here.
- An article about the 2019 Forget Me Not Days campaign is available here.
Bankers Life has raised about $6 million for the Alzheimer’s Association through the campaigns since 2003.
The company, which continues to write some stand-alone long-term care insurance, raised $369,000 through the 2019 campaign.
The Alzheimer’s Association uses the money to pay for dementia research, to pay for care for people with dementia, and to support for caregivers.