(Photo: Lightspring/Shutterstock; Thomas AndreFure/Shutterstock)

Cetera Financial Group says it is giving its 7,000-plus advisors a new set of services to help them “navigate the current market disruption.” The services include free on-demand certified financial planners who can step in if an advisor becomes ill or is unable to serve a client during the pandemic, as well as free access to fee-for-service payment technology for 90 days.

Its Advisor Resiliency Pack also gives advisors access to video featuring panels of veteran advisors, fund managers and others who share their best practices for helping clients during difficult markets, as well as information and consulting on the $2 trillion national stimulus plan or Coronavirus Aid, Relief and Economic Security (CARES) Act

“The impact of the global pandemic has created challenges for advisors and their clients that are unparalleled in our time, combining market volatility with significant and widespread business disruption,” the firm said in a statement. 

Cetera includes Cetera Advisors, Cetera Advisor Networks, Cetera Financial Institutions, Cetera Financial Specialists and First Allied Securities broker-dealers.

Late last year, the IBD group said it had about $240 billion in client assets.  

“It’s during times like these that our advisors live into their purpose in the fullest, as they work tirelessly to calm client fears and provide much needed advice while managing the impact to their own businesses,” said Cetera CEO Adam Antoniades, in a statement.

“We felt it was incumbent on us to move quickly to understand what could help them best serve their clients, reach more individuals who need advice, and adapt to new business challenges.” 

Other FA Resources 

New COVID-19-related services specifically focused on operations and business development now being offered to Cetera’s advisors include: 

  • Techniques for managing expenses such as labor, real estate and administrative costs; 
  • Best practices in managing human capital and organizational changes;
  • Expert market commentary to help interpret key trends and data;
  • Direct-to-client communications and related tools to promote investor education, engagement and guidance; 
  • The rapid delivery of strategic tech tools like Cetera’s Universal Account Opening; and 
  • Training on digitized workflow and client servicing.