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Fidelity Adds New Capabilities, User Testing to Integration Xchange

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If you could sample a new technology tool before committing to it, would you? Fidelity thinks many advisors would like that option, and its latest enhancement to its digital store includes it.

Starting today, Fidelity is rolling out a self-service functionality in its Integration Xchange that allows firms to test technology that can streamline business processes and workflows before they develop applications to fully integrate those tools into their own platforms.

“Our clients have been successfully using Integration Xchange to design and build their platforms, and the new self-service functionality takes it a step further by making it easier for firms to manage their end-to-end technology ecosystems on their own,” said Lisa Burns, head of platform technology, Fidelity Institutional, in a statement. Approximately 90% of Fidelity Clearing & Custody Solutions clients integrate with third-party vendors.

(Related: Fidelity Launches Integration XChange on Wealthscape Platform)

The latest enhancements to Integration Xchange, which is part of Fidelity’s Wealthscape, Fidelity’s advisor technology platform, also include deeper integrations with tools from Tamarac, Riskalyze and Wealthbox and the addition of Laser App to the digital store.

(Related: Fidelity Expands Its Digital Store for Advisors)

Among these enhancements: new single sign-ons and integrated account opening workflows with Tamarac, expanded single sign-ons and account opening capabilities with Wealthbox and transfer of asset integrations at Riskalyze and Laser App.

Integration Xchange now also links directly to eMoney Access, the recently launched API storefront of eMoney Advisor, which Fidelity acquired in 2015 and which provides access to planning, client data, document storage and other features.

Whether clients “want to live in Wealthscape or eMoney, we want to make sure there is seamless integration,” Burns told ThinkAdvisor.

(Related: eMoney Launches API-Based Solution for Advisors)

Integration xChange links to 175 vendors currently, almost 50% more than the number 10 months ago.

More than 13,500 financial advisory firms use Fidelity for investment and technology solutions. The privately held firm has $8.3 trillion in assets under administration, including $3.2 trillion assets under management, and provides more than 13,500 financial advisory firms with investment and technology solutions.


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