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Life Health > Health Insurance > Medicare Planning

Medicare Advantage Sales Were Great for Us: EHealth

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(Credit: Centers for Medicare and Medicaid Services)

The Medicare Advantage plan market looked great for eHealth Inc. in the fourth quarter of 2019, and the ordinary individual and family major medical insurance market looked stable.

The Santa Clara, California-based web broker gave a little general information about those markets last week, in a preview of fourth-quarter results.

(Related: UnitedHealth Execs Happy With 2020 Medicare Advantage Numbers)

The company has been de-emphasizing sales of ordinary individual major medical insurance and shifting resources toward the Medicare plan market.

The number of approved Medicare plan enrollees was 88% higher in the fourth quarter of 2019 than in the fourth quarter of 2018, and the number of approved Medicare Advantage plan enrollees was 100% higher, eHealth said.

The number of approved individual and family major medical enrollees increased 1%, year-over year, even though the company shifted marketing resources toward the Medicare plan market.

— Read Keep COBRA From Biting Medicare-Eligible Consumers: House Repson ThinkAdvisor.

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