Podcast Center
Video Center
Webcasts
Resource Center
Events
By 
December 09, 2019 at 01:59 PM
M&A specialist David DeVoe started off his G2 Forum in Miami Beach on Monday by asking attendees to stop putting clients first — at least for a while — and focus instead on employees.
“By putting your employees first, and creating happy, focused and motivated employees, you will in turn generate the very best client service in the marketplace,” DeVoe of DeVoe & Co. told ThinkAdvisor in an interview after his prepared remarks. “If you have happy employees, you’ll have happy clients. That’s the construct” that firms like Southwest Airlines, Marriott International and Virgin Group have implemented.
The approach involves “turning things upside down to say: If we create the happiest and most effective employees, in turn the clients will be best served.”
RIAs of any size can do it too, DeVoe said.
Of the two ways to optimally support clients, the industry has generally adopted the client-focused approach, DeVoe explained. “Another approach is founded on the concept that if you focus on your employees and you invest aggressively … they will deliver that optimal client service.”
