The corporate parent of Florida Blue — the Blue Cross and Blue Shield carrier for Florida — wants to help 10 aging support technology seedlings turn into trees.
GuideWell Mutual Holding Corp., is seeking applicants for a “scale-up accelerator” program.
The program will provide mentoring sessions and an investor matchmaking event for seniortech startups that have ideas for helping older adults stay safely, independently and comfortably in their own homes.
GuideWell has not said whether it will invest any of its own money in the program, but it says it will make the program available to up to 10 startups.
GuideWell is looking for applicants who have already formed companies, rather than for applicants who simply have seniortech ideas.
To qualify, an applicant must show that the company has “clear traction in its chosen marketplace.”