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Industry Spotlight > Broker Dealers

eMoney Launches API-Based Solution for Advisors

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Financial planning software company eMoney Advisor has just launched an API solution that provides advisors and large enterprise organizations easy access to planning, client fact data, document storage and other features on the eMoney platform.

eMoney Access allows advisors who might otherwise use multiple platforms to access them all through a single integration across platforms. Select APIs — or application programming interfaces — are available through a new developer storefront.

The benefits of eMoney Access include custom integrations, up-to-date data feeds, accelerated implementation of data transfers, customized client and advisor experiences and a secure development environment, according to eMoney, which is a wholly owned subsidiary of Fidelity Investments.

“No two firms are the same, and we realize they rely on multiple technology systems to operate their businesses and serve their clients,” said Jess Liberi, head of product at eMoney, in a statement. “By utilizing eMoney Access, users can create unique internal workflows and differentiated client experiences.”

With that in mind, eMoney Access offers three package options of select APIs:

  • Core APIs — for CRM integrations with the ability to create, read, update and delete advisor and client information, notes, tasks alerts, office setup and the Vault
  • Primary Planning APIs — for firms looking to integrate eMoney within their own client or advisor experience; includes all Core APIs plus basic planning data, read-only access to high-level client facts and plan data, client goal information, assets and Monte Carlo calculations
  • Expanded Planning APIs — coming in early 2020 and providing deep access to eMoney planning APIs with read and write capabilities to integrate platforms seamlessly. Package will include real-time two-way data transfer of advanced planning data and all client facts and plan data.

eMoney Access is currently available only to enterprise firms, including large broker-dealers, large RIAs and banks who currently have a strategic relationship with eMoney, Liberi tells ThinkAdvisor. United Capital, which Goldman Sachs acquired earlier this year, is the first enterprise firm to sign up for eMoney Access, integrating its Core and Primary Planning APIs into its FinLife CX client experience platform.

“We’re all excited to evolve the API to further streamline our advisor experience,” said Jason Gordo, vice president and head of client experience at United Capital, in a statement.

In the coming months, eMoney Access will continue to expand, integrating with third-party platforms such as Salesforce, says Liberi, making it more widely available to additional firms beyond large enterprise firms. eMoney will review each integration on a case-by-case basis.

 — Check out Fidelity to Launch a Planning-Centric Wealth Management Platform on ThinkAdvisor.


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