Life Happens is ramping up preparations for the 2019 Life Insurance Awareness Month campaign.
The group has been running public service announcements featuring the 2019 campaign spokesperson, Brooke Shields, for months,
About 60 million people have already seen a Life Happens Brooke Shields ad on television or heard a Life Happens Brooke Shields ad on the radio, Life Happens reported earlier this week in a tweet.
The group has also formed a marketing relationship with Google, and released a collection of marketing materials aimed at campaign supporters.
Faisa Stafford, Life Happens’ president, talked about the Google relationship in a video posted on Twitter.
“Google will be working with our creative folks on optimizing all of our advertising on every Google channel, including YouTube,” Stafford said.
The relationship will help Life Happens expand its reach and share more information about the people who see the campaign ads, Stafford said.