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Life Health > Health Insurance > Health Insurance

Federal Plan Provider Teams With Kansas City Chiefs

By Allison Bell

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Government Employees Health Association (GEHA) is getting some promotional buzz from the Kansas City Chiefs.

GEHA recently announced that it has become the Chiefs’ exclusive health, dental and vision plan partner.

(Related: Symetra Signs on as First Corporate Sponsor of Seattle’s NHL Team)

GEHA is a Lee’s Summit, Missouri-based nonprofit company that sells coverage all around the country to federal employees, through the Federal Employees Health Benefits Program and related programs. Some of the 2 million federal employees, retirees and dependents it serves live in the Kansas City, Missouri, area.

GEHA will sponsor a gathering point, the Drum Deck, at the Chiefs’ stadium, and it will sponsor a digital content series that shows the Chiefs’ pre-season preparations, GEHA says.

Patrick Mahomes, the Chiefs’ quarterback, will have an Official Brand Partner relationship with GEHA, GEHA says. Mahomes will make appearances on behalf of GEHA at community events, and he will appear in television, digital and print ads for GEHA.

— Read Penn Mutual Extends Rugby Marketing Effort), on ThinkAdvisor.

— Connect with ThinkAdvisor Life/Health on Facebook, LinkedIn and Twitter.

Allison Bell

Think_Allison

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© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.