Big Ben in London Big Ben in London. (Photo: Shutterstock)

A U.K. longevity risk data firm says it will be marketing its services to U.S. life insurers and pension plan managers.

The firm, Club Vita, has hired Daniel Reddy to be the chief executive officer for its U.S. arm.

(Related: Regulators May Build Methuselah Risk into RBC Ratios)

Club Vida will analyze longevity data using a ZIP-code socioeconomic, who help life insurers which life insurance insureds might die earlier, and which annuity holders might have longer-than-expected lifespans.

Club Vita is an affiliate of Hymans Robertson LLP, a London-based pension management company.

Reddy is has been director, retirement, at Willis Towers Watson since 2015. Before that, he served as a consulting actuary at the firm for about 6 years. He also spent six years as a senior consultant at Buck Consultants, according to his LinkedIn entry.

Reddy has a bachelor’s degree from New York University. He is an enrolled actuary and a fellow of the Society of Actuaries.

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