One of the most powerful ways a business can give back and make an impact in its community is to recognize and support awareness month campaigns. While there are many awareness month campaigns to consider, they all strive to raise awareness and understanding for a particular group or cause.
In supporting one or more of these awareness months, financial advisors are able to demonstrate their company’s mission and values, engage their employees and clients in a more meaningful way, and raise awareness for important causes. When choosing to engage with a particular awareness month, however, there are a few key factors advisors should consider.
Evaluate Your Business Values and People
Before deciding which awareness month campaign(s) you’d like your company to support, advisors first need to look at their business values and consider how their involvement with an initiative would align with their company’s specific values — this will ensure authenticity through action. There are a number of widely recognized awareness months and days you can choose from. To determine whether or not you should pursue a particular awareness campaign or engage with an awareness month, ask yourself three questions: Will this work for our company’s values? Will this work for our business — both our clients and our colleagues? What is our bandwidth, specifically regarding scale, timing, frequency and audience?
If one of your core values is “respect for all,” for example, supporting Pride Month would be a natural extension of this value and a proof point of your organization’s commitment to respect through inclusion. When determining your company’s involvement in similar awareness months, it’s crucial that you evaluate your capabilities and available resources and consider your employees’ and clients’ support for the initiative.